DESIGN IDEA 1
The theme of the 2020 annual report
is Unity in these unprecedented times.
The circle symbolises strength, order,
endurance, timelessness and perfection.
It reflects constant movement like a wheel -
"We do not stand still in times of economic
strife but look towards a brighter future."
The circle can also represent a tunnel
where we can find light at the end
(see design idea 2 below)
TSL can overcome great challenges
by uniting together (oneness) with
One Vision and One Passiond
based aroun it's underlying love
of True Artistry (TRUELY ARTISAN)
in the form of it's exquisitely crafted
jewellery.
This sense of oneness can also be
perceived as One Heart, One Soul,
One Mission, One Goal.
The circle shape also relates to femininity (hence a great association with jewellery)
and is connected to love, energy and power.
DESIGN IDEA 1
COVERS
DESIGN IDEA 1
PREMIUM LIMITED EDITION
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DESIGN IDEA 2
The theme is "Light at the end of the tunnel in these dark times."
They say there is a rainbow of hope after every storm and the greater the storm the brighter the rainbow. We will ride out this current worldwide economic storm together, along with our shareholders, business partners & customers and come out on the other side stronger and more resilient than ever before. The future can be bright if we all stick together, stay positive and overcome this testing period. There is hope and prosperity over the the horizon.
Hence, we have depicted a colourful rainbow background through a black/dark die-cut circle
representing a tunnel with the title copy LET US SHINE TOGETHER.
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